~Mission~

  • Contribute to human's healthy life expectancy  by utilizing Japanese food and the culture 
  • Enrich human's life by introducing  international food and the culture 
  • Provide safe, secure and delicious  product and service
  • Establish the strong eco-system of the business by creativity and lots of efforts 
  • Create the reliability with employees to contribute their happy life
  • Develop with clients through friendly rivalry
  • Respect for law 


~Goal~

  • 温故知新とクリエーション CREATION  FROM THE TRADITION

    • Adopt for the current life style and culture

      • understand the history and culture of green tea

      • enjoy the tradition easily in the current daily life

    • Re-invent new value

      • explore the new value of green tea by proposing the new products and ways

      • add new value to expand the green tea's ability

  • 生産から販売までを一息でお客様に IN ONE  BREATH

    • Production: invent new methodology in each value chains to maximize the quality of our product  

    • Sales: communicate with customers in detail to understand their needs and to make the contents clear 

    • Integration of the value chain: act quickly and develop innovative products and service from production to sales 

  • 日本を代表し、世界へ JAPAN GREATs TO THE WORLD

    • Express the Japanese diligence, delicacy and beauty via food
      • Introduce  the Japanese greatness to whole over the world
      • Develop the new aspect of the Japanese culture by international experience